Besides creating products which exceed customer expectations, GoodFOR® is good for one fortunate multi-brand CPG company.  It's because . . . .

.... the GoodFOR® brand name breaks through competitive clutter, confusion and claims -- making it far easier for shoppers who seek products which are good for them.  

Besides making superior plant-based wellness products, GoodFOR is an Intellectual Property company because every product's name is a combination of the brand name, GoodFOR, followed by precisely what benefit customers seek.

Our family business is in the midst of transferring ownership to a much larger CPG company dedicated to expanding far beyond just the pain, health, and cannabinoid market, to a diverse range of personal and household products; many which will not include cannabinoids.